Caroline Dakin Associates Ltd Privacy Policy


Our contact details

Name: Caroline Dakin Associates Ltd

Address: C/O Pm+M New Century House, Greenbank Technology Park, Challenge Way, Blackburn, Lancashire, United Kingdom, BB1 5QB

Phone Number: 07736 285 424

E-mail: [email protected]

The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)
  • Information used to generate psychometric reports (such as personality and ability testing)

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • To email you with course information about a programme you may be enrolled on
  • To send your relevant information about our products and services as requested by you
  • To provide you with blogs and learning material as requested by you

We also receive personal information indirectly, from the following sources in the following scenarios:

  • From our psychometric report suppliers who will use the information you provide to generate reports on your personality and ability
  • From your employer when they have enrolled you on a learning programme with us

We use the information that you have given us in order to provide you with knowledge about yourself to aid your personal development.

We may share this information with other individuals within your organisation if you have given permission for this.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting [email protected]

How we store your personal information

Your information is securely stored.

We keep details of course participants until the end of the learning programme. We will then dispose your information by deleting any email containing personal information about you.

If you have requested to sign up to our mailing list your information will be stored securely on our system unless you request we remove this information

Any psychometric reports will be stored securely on our supplier’s system unless we are notified by you that you would like your information removing.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at [email protected] if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected]

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website: